Acknowledged as the daddy of the video rental retailer within the US, George Atkinson opened the primary VHS rental retailer referred to as “Video Station” in Los Angeles in 1977. Studios had been advertising and marketing copies of movies for about $50 on the time and Atkinson then offered them to renters for an annual membership payment of $50 or a “lifetime” membership of $100 after which $10 per video per day.
At its climax, “The Video Station” had over 600 “affiliate” places and prompted some 15,000 video rental shops to crop up throughout the US by the mid-80s. The Video Station shut down operations as of March 2017.
However Video Station was not the world’s oldest enterprise to hire films. That title is reserved for Eckhard Baum of Kassel, Germany, who collected films on Tremendous eight movie as a pastime and started renting them in 1975 after lending them to buddies. The ‘Videothek’ store stays in operation as of 2020, though at this time it is thought-about a museum as a lot as it is a rental retailer.
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